The marketers of vertical-mast, rough-terrain forklifts have endured even in spite of diminished overall sales. For example, there are at least 19 various brands in North America, with over 100 various models available. In regards to manufacturers, there is almost the same number of telehandler manufacturers, even if their products are being marketed under 24 various brands. Understandably, some of the brands sell both telehandlers and lift trucks. Several of the key players in the industry consist of names like Tovel, Lift King, JCB, Case, Manitou, Sellick, Omega Lift and Ingersoll Rand.
Lift Truck marketers have increased their maneuverability advantages by borrowing some of the features which have increased the telehandler's fame. Like for example, AUSA, Omega Lift, Tovel and Manitou utilize hydraulic chassis-leveling systems which enable the operator to square up the frame of the truck when it is sitting on uneven terrain in order for lifts to be made more safely. This feature is offered as an option by Load Lifter, Lift King and Swinger lift trucks.
The 4-wheel steer is a different telehandler-like technology. Omega Lift, Lift King, Tovel and Load Lifter are makers which offer rigid framed machinery that operate on 4 equal sized tires. These four-wheel coordinated steering and crab-steering modes provide the incredible maneuverability that rivals the 4-wheeled steering standard lift truck models. There are additional flexibility options with the sideways shuttle crab-steer mode as well.
The carriage sideshift is able to greatly improve placement dexterity. The mast sideshift is a common feature today. This is found on the majority of available lift trucks. It enables the operator to move the mast hydraulically a few inches to either side of center. Another option is the carriage sideshift. This functions by moving the carriage to either side of the center of the mast.